Developed in partnership with UN Live and other international actors, the initiative will now pay nature every time its sounds such as the whisper of the wind, the roar of the sea, and the calls of animals are streamed on various platforms.
The project ensures that revenues generated from these natural sounds are allocated to conservation projects around the world, and is expected to bring in over $40 million (approximately 280 million DKK) over the next four years. These funds will be used to support the preservation and restoration of biodiversity hotspots, making a significant difference to global biodiversity.
"Action at scale is crucial to address the global biodiversity crisis. That’s why the Hempel Foundation seeks to help organizations accelerate their impact. We have partnered with UN Live almost from day one and supported the development of the Sounds Right initiative. It has the potential to significantly accelerate both public engagement for nature and the financial resources available for biodiversity conservation”, says Anders Holm, CEO of the Hempel Foundation.
"Sounds Right" has already received strong support from internationally recognized artists such as David Bowie, Ellie Goulding, and MØ, who have incorporated the sounds of nature into their music, now generating royalties for conservation.
With this initiative, the Hempel Foundation demonstrates a strong commitment to nature and paves the way for how more can actively contribute to recognizing and valuing nature as a central part of our culture and existence.
The Hempel Foundation aims to accelerate change together with partners to make a significant difference in areas where biodiversity is threatened.